Benefits of a Brand Strategy
A branding strategy is an essential blueprint that shapes and molds your brand for growth. It’s hard to have a clear direction without one in place.
Let’s dive into the five benefits of a strong brand strategy, and what it can do for your brand.
Defines Your Identity
With a brand strategy in place, you’re able to define your identity. Your brand identity is made up of purpose, vision, values, and goals. Before diving into the design (visuals) of your branding, it’s important to establish the core of your brand first so you can easily communicate with your target audience. Defining these elements in your brand will set you up for success and long-term growth.
Attracts Your Audience
In addition to defining your identity, it’s vital to specify the audience(s) that you’re wanting to attract. Depending on your service or product, you may have more than one audience. If that’s the case, your marketing efforts and content will look slightly different on who you’re talking to.
Here are a few ways to attract your audience with your marketing:
Infusing your brand’s personality into the content
Be relatable and personable
Humanize your brand
Implementing these few items into your marketing will connect with your audience and start building that trust.
View the reel on tips for branding your small business here!
Builds Brand Trust
This leads me to the next benefit — building brand trust. In order to build brand trust, your brand must be honest, authentic, and transparent with your audience. Having a strategy in place helps you take a comprehensive look into your customer experience and identifies opportunities on how to strengthen and improve those interactions.
If you missed it, check out the blog post on the 5 ways to build brand trust.
Differentiates Your Brand
Most likely your brand sells similar services and/or products compared to others within your industry. It’s all about differentiating your brand from the noise. What makes your brand different? Why will people choose your brand over the others?
Here’s how you can do that with brand strategy.
First off, you want to answer these simple questions. Who are you? What do you do? Why does it matter? Once you’ve gotten those locked down, you’ll want to continue with these three important pieces.
Conducting a competitive analysis to see where they might be dropping the ball, and how you can capitalize on that as a brand.
Creating a strong and thoughtful visual identity aka your branding!
Storytelling
More on the storytelling is our last benefit to a strong brand strategy.
Tells a Story
I’m going to sound like a broken record, but your branding should tell a story. Branding is more than just a pretty logo. Design plays a big part in telling the story, but it also needs to communicate and capture your audience's attention. Not only is it a story that captivates them, but it's also a story that they can resonate with and want to be a part of!
Creating a strong brand strategy and identity takes time. If you’re feeling overwhelmed by any of this, I’d love to bring your vision to life!
