Designing artful brand identities and websites that blend style with strategy
Your brand identity is the heart and soul of your business. Think of it as your brand’s signature outfit (can you tell I got my start in fashion, shoutout Anthro!) It should be oozing with brand personality - telling the story of what makes you, “you”.
ELEVATING WOMEN-LED BUSINESSES THROUGH A STRATEGIC + COLLABORATIVE APPROACH TO BRAND AND WEB DESIGN
ELEVATING WOMEN-LED BUSINESSES THROUGH A STRATEGIC + COLLABORATIVE APPROACH TO BRAND AND WEB DESIGN
Mini Brand
A two-day branding intensive that provides you with the essentials to establish an identity so you can jump start your small business and feel confident doing so.
Two-day timeline
Questionnaire + prep call to nail down your direction
Mood board and custom color palette that resonates with your dream clients + customers
Primary and secondary logo
1 icon (brand mark)
A font suite to utilize throughout your marketing
A brand board
Loom video on how to utilize your branding effectively
Investment: $1,500
Brand Identity
A holistic approach for your brand to build favorability with your dream clients through a mini brand strategy + custom brand identity that feels like you.
Two week timeline
In-depth questionnaire + kickoff call
Mini Strategy Guide: values, keywords to be known by, tagline, mission statement, and visual guidelines
Mood board and custom color palette that resonates with your dream clients + customers
Primary and secondary logo
4-6 icons (brand marks)
Hand drawn illustrations (kinda my thing)
Hand drawn textures
A font suite to utilize throughout your marketing
Instagram launch graphics
(8) Instagram story or feed templates
A brand board
Loom video on how to utilize your branding effectively
Investment: $3,200
Brand Identity + Squarespace Website
A wholesome approach that blends a custom brand identity with a Squarespace website for a timeless, cohesive and consistent look. It’s a client fav for a reason!
Three week timeline
In-depth questionnaire + kickoff call
Mini Strategy Guide: values, keywords to be known by, tagline, mission statement, and visual guidelines
Mood board and custom color palette that resonates with your dream clients + customers
Primary and secondary logo
4-6 icons (brand marks)
Hand drawn illustrations (kinda my thing)
Hand drawn textures
A font suite to utilize throughout your marketing
Instagram launch graphics
A brand board
Up to 5 page website design via Squarespace
Website mockups before implementation
Responsive design for desktop + mobile
Loom videos on how to utilize your branding effectively + successfully manage your site
Investment: $6,000
Illustration Day
An entire day dedicated to your brand’s custom illustrations! Perfect if you’re looking to add more customization to your branding.
One-day timeline
Questionnaire + prep call to chat about your branding and illustrations that would strategically capture your brand
Mood board
10 custom illustrations
All illustrations saved for print and web versions (and in your brand’s colors)
All files delivered by EOD same day
Investment: $1,200
Needing a more custom website via WordPress or Shopify paired with a brand identity?
Investment starting at $7,000
CLIENT LOVE“Karli helped me create the rebrand and new website of my absolute dreams.”
From the beginning, Karli hit the nail on the head with a thoughtful direction and playful yet timeless style that spoke to my business. She was able to capture my vision, understand my values, and showcase my personality in the beautiful branding and website she designed.
The entire process was incredibly organized which made everything, and every intricate detail, seamless. She was always there to answer my questions and help guide me along the way with her expertise, positive attitude, and patience. Karli is truly the best of the best!
- RACHEL STRAINING, THE NO GLUTEN GIRLThe Flair Process
Book a free discovery call
Simply inquire here to book your free discovery call. We’ll have a virtual video chat to get to know one another, where I’ll ask you a few questions about your business + goals — and by the end of the call we’ll practically be friends. Secure your spot + onboard
After our call, I’ll send over the proposal we chatted about with the details. After reviewing this proposal and you decide you want to move forward (yay!), I’ll get you onboarded into my project management system.
Project prep
One week before your project begins, we’ll have a kickoff call to prep for your mini brand, brand identity or brand and website.
Branding begins
You’ll be a part of every step of the process and will get to see your vision come to life — which is so exciting! Throughout your project we’ll communicate through my project management for feedback, along with a couple of scheduled calls (for branding identity and brand identity + website projects only) to keep us on our desired timeline.
Delivery + launch
You’ll receive a folder with your final branding files, launch graphics, and tutorials to manage a consistent look throughout your marketing efforts as well as confidently manage your website!
Frequently Asked Questions
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Yes of course! Payments are dependent on the overall investment and timeline. A deposit (payment 1) is due at time of booking.
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Your project timeline depends on the service. Mini Brand (2 days); Brand Identity (2 weeks); Brand Identity + Squarespace Wesite (3 weeks); Custom brand identity + Shopify/WordPress website (dependent on severity of scope)
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I design websites using Squarespace, Shopify, and WordPress. All designs are mobile-friendly and responsive.
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I don’t believe that just a logo can tell your brand’s full story or set your business up for success for years to come. For that reason, I do not offer just a logo and only specialize in full branding. I believe it’s worth doing right the first time!
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YES, absolutely! I love working with previous clients on new adventures and projects.
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I do not. I suggest either working with a copywriter (which I can refer you to) or if you plan on writing your own copy, I offer a website copy guide to help write your own web copy.
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No, but I fully equip you with a walkthrough and video tutorials to view at any time to successfully manage the website yourself.
CLIENT LOVE“Karli went above and beyond expectations for our branding + website.”
She met with us to get detailed understanding of our business and what story we wanted to tell through our branding + website. She hit everything spot on! Our brand is a literal dream now and fits our vibe and personality perfectly. She made everything flow so nicely!
She was also extremely professional and organized throughout the entire process. She walks you through everything and keeps consistent communication throughout the project. We're SO glad we went with Karli for our branding and web design and we promise you will be too!
- OLIVIA + CHRISTY, THRIVE CO MARKETING