Why SEO Matters
Over the last couple of years, I’ve had potential clients ask me, “Do you offer SEO?” But then they aren’t sure what it even means, and they’ve just heard it’s important.
Well, they aren’t wrong. It is essential for your digital marketing strategies.
Before diving head first into why it’s important, how it works, and how it affects your Google rankings, and why SEO matters.
What is SEO?
SEO, short for search engine optimization, is the process and strategy of optimizing your website for Google search to increase your site’s visibility and traffic.
Okay, now that we got that out of the way, let’s get into why it matters for your website.
Why it’s Important
Incorporating SEO practices into your digital marketing strategy is vital. Here are a few reasons to prioritize it rather than just an option.
Attracts more customers and ideal clients to your website
It helps with increased sales
It increases the flow of website traffic
Creates a good relationship with Google
These are just some high-level views of what SEO can do for your website.
Now that you understand what SEO is and why it’s essential, let’s move into how it works.
Want to increase your visibility with Google?
Start generating organic traffic to your website, and download my free SEO Website Checklist!
How Does it Work?
Here are a few things to implement for your website SEO. They are:
Keywords + phrases
Optimizing your content for the keywords + phrases
Linking
On-page optimization
I break these down in my Free SEO Website Checklist - you’ll want to grab it!!
It builds long-term trust and authority for your brand.
When you continue to utilize SEO for your website, you’re essentially putting your business ahead of your competition on Google’s page. SEO allows your brand to build trust over the competition since your business keeps consistently showing up.
