My Branding Process

One of the most frequent questions I get asked by potential clients is how my design process works. I’ve talked about this topic before in Instagram posts, but I wanted to take a deeper dive into my process, the benefits, and how I work collaboratively with you to build sustainable, lifestyle and wellness brands.

My process is unique to me and my business. It’s a process that has evolved over time, and it will continue to change as I grow my business and work with more of you! But here’s a little behind the scenes on what goes on when you work with me for branding.

Step One: We’ll Meet

I might already know that we’ll work great together, but it’s important to me that you do, too. Introduce yourself via my inquiry form, and share all of the details about your business! I’ll reach out to set up a complimentary consultation call, where we’ll get the chance to chat, learn more about one another, and solidify that we really are a good fit for a partnership. After that, I’ll send you a proposal and contract to review and sign so that you can secure your project spot!

Step Two: We’ll Strategize

We’ll make sure your brand’s style remains rooted in strategy by kicking off your project with a 60-minute planning/strategy call. During that time, we’ll chat through your business-related goals, values, target audience and more. In the end, I’ll produce a comprehensive brand strategy presentation that will include details on your business’ intended visual direction. 

Step Three: I’ll Create

With your brand’s strategy intact and finalized, I’ll get to work on creating the stylishly timeless brand identity and website of your dreams, according to your specific needs. Because I want you to be a part of every step of the process, I’ll make sure to send you your initial brand concepts, complete with mockups. You’ll be able to visualize your branding and share your thoughts and feedback before I get to the final design work. 

Step Four: You’ll Launch

I’ll send you a folder with all of the files and tools you’ll need to implement your branded elements and collateral consistently across your platforms. All you’ll need to do? Sit back, relax (with your favorite marg in one hand and a taco in the other), and enjoy the outcome. We’ll call that Flair. 

Have you been wanting to level up your branding for your business? Check out my services and fill out my contact form to get the process rolling.