5 Ways Custom Branding Will Help Grow Your Small Business
Close your eyes and picture your day-to-day tasks of content creation and marketing.
Think about how those tasks would make your life so much easier because you have custom branding in place.
I’m sure you’re smiling from ear to ear to the thought of that. Because that’s exactly what you’d feel.
And I’m here to share five ways custom branding will grow your small business.
It adds personality and character. Having a brand personality creates an emotional bond with your potential clients, and it separates your brand from your competition.
Out of 33 million small businesses in just the U.S., 13 million of them are women-owned! (US Senate Committee on Small Business and Entrepreneurship, Chairman Ben Cardin)
Custom branding adds value and provides your brand with a personality of its own. And that’s one element that will attract your ideal clients to your business.
It clearly communicates your brand. It clearly communicates with your target audience through strategic messaging + visuals.
Having clear communication and consistent visuals creates a trusting relationship from the get go.
Think about all the touch points of your brand (i.e., website, social media channels, Pinterest, print material) and the brand experience you could have implemented for your brand but also the potential clients that are coming across it.
It provides a consistent and cohesive look across your platforms and marketing. No more slapping things together you found on Canva (can I get woot woot!!)
Custom branding provides your small business with the essentials it needs to succeed when marketing. Not to mention will make your life a lot easier when creating content or any marketing materials.
It helps tell a story through all the custom visuals such as illustrations, textures, colors + marks.
Again, think about the brand experience you’re able to provide to your clients with custom branding.
For example, if you have a women’s clothing boutique. Think about the online presence (your website and social channels) to the in-store experience (bringing your branding into the store itself) and how you can send them home with their goods (the packaging of the products, labels, retail bags, tissue paper) — the brand experience plays a bigger role than you think.
It sets your small business up for long term growth + success. Thoughtful, custom branding supports all of your hard work and marketing efforts, and will only provide a better experience for your clients.
If you’re wanting custom branding (and a way to make your life easier on all the above), click here to check out my design services.
