4 Ways Your Website Works For You in Your Sleep
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You’re probably thinking, “How can my website work for me while I sleep?” I understand it sounds complicated, but trust me; it’s not – especially when you have a well-designed and functional website.
I’m here to tell you why.
Your website never sleeps.
I will repeat this because it’s crucial – your website never sleeps.
It means your website is available 24/7 for anyone who comes across it at any time of the day or night.
Your website hosts so much valuable and helpful information. Think about it. It hosts all of your content that talks about your expertise, services, and products and blog posts that get into the nitty-gritty details of your business.
Having this information, aka your website, accessible to potential customers and readers to land on it even while you’re asleep is pure gold.
Lead generation is optimal.
With a website set up for the user experience, you can sleep comfortably knowing that you can capture their attention and generate leads overnight.
The different ways you can capture leads are through:
Contact forms
Newsletter subscriptions
Freebie downloads
Abandoned cart leads
Implementing the above allows you to collect valuable data that could become a potential customer or client – especially when you’re feeding them the correct information.
You can make sales in your sleep.
Making sales while you’re sleeping sounds nice, right?! Well, that can be your business! It doesn’t have to be complicated.
While you’re dreaming about lying on a beach on the coast of Italy, potential customers can browse, select, and make purchases at their convenience.
Not only does it help the user, but it provides you with a passive income stream that operates for you 24/7.
If you want to add passive income to your website and are not an e-commerce brand, no worries – I got you! Think about adding a digital product or creating an online course that can always live and be purchased anytime.
Increase visibility, even when you’re not active.
Websites are the best platform for sharing valuable content such as blog posts, videos, podcasts, or educational materials.
By creating engaging and informative content, you can attract more organic traffic to your site, increasing your visibility.
Let’s take a moment to clap and appreciate that. Because when you increase visibility online, you’re building a loyal audience that will crave your content and come back for more – even when you’re not actively creating it.
Think about all the precious time you’re wasting if you don’t have a website and rely only on social media for your small business. Yikes!
End of story – having a website for your small business is crucial. From designing a functional website to effective marketing strategies, you can generate leads, make sales, and increase visibility in your sleep.
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Hey there — if we haven't had the chance to meet yet, I'm Karli — a brand and web designer for women-owned businesses and creatives. If you like my content, feel free to browse below for other ways to connect with me:
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